Akia’s Blog

Boosting Your Personal Brand through Social Media Marketing

Boosting Your Personal Brand through Social Media Marketing

I am honored to have authored the “Master Your Brand” column for MBE magazine over the years. There is no greater professional joy for me than to share useful information and tips in the areas of marketing, branding, and communications. My columns are always based on a specific question or a trending topic. This edition’s column is a combination of both. As I outlined the column I was reminded of the mission statements of three companies which have become household names….

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Takeaways from Two Events During National #Entrepreneurship Week 

Takeaways from Two Events During National #Entrepreneurship Week 

Did you join in on any National Entrepreneurship Week fun? It’s not too late. As America nears the end of this annual celebration, there are a whole 24 hours left to not only join in the celebration, but also to connect with other business owners. Follow the conversation on social using the hashtag, #WININBIZ. I may be an experienced marketer, but I don’t believe in resting on my laurels.  Tonight I spent time at Bar Deco in Washington, DC with a…

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Support Our #Creatives – Q&A with Alan Greenstein

Support Our #Creatives – Q&A with Alan Greenstein

I sat down with Alan Greenstein, video producer, blogger and supporter of all things creatives do in this economy. Alan is a huge ambassador of ThinkBIG. Here’s access to our question and answer session about branding, influencing, and though-leadership. Thank you to Alan for showcasing the work we’re doing at AkiaGarnett.com. Access Alan’s blog here.     

Personal Brands on Social Media – Where’s Yours?

Personal Brands on Social Media – Where’s Yours?

I absolutely love the mission of MBE magazine, which is why I continue to write for the publication. The magazine, one of the key publications in the supplier diversity and inclusion industry, has a long-track record of supporting minorities and women in business. Subscribe at www.mbemag.com.  Here’s a snapshot of my recent column, “Master Your Brand” – See the full article here. Winter 2017 Edition – MBE magazine  Perhaps you are blown away by the amount of personal branding that…

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Getting Your Content Picked Up Just Got Easier

Getting Your Content Picked Up Just Got Easier

It’s not easy to be seen in today’s sea of content, but if you diversify your reach you might be surprised by how many news outlets are looking for good quality, solid contributors.  Consumption of content is increasing at record rates as a result of distribution tools being created. This means there’s room for your works to be seen by more people, too.  This Tuesday on ThinkBIG, I am spending time with Alexis Coates, Founder of Black Business Review –…

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How Personal Is Your Professional Network?

How Personal Is Your Professional Network?

Originally published in the March/ April 2013 edition of MBE magazine. Visit MBE online. The finest brand you can build for yourself is one that combines elements from your professional and personal life. In fact, your professional brand is your personal brand more and more these days, and your personal brand is your professional brand. They’re one and the same, and will continue to be as people find greater opportunities to balance life and work. The days of working 9…

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Evaluating the Strength of Your Next Partnership

Evaluating the Strength of Your Next Partnership

Originally published in March /April 2013 issue of MBE magazine.  Branding Through Partnerships I did some digging around regarding the concept of partnerships recently, wondering whether or not I could add to the understanding of the concept. Why? Because partnerships have always been important to me as a small business owner, and because the small business owners I meet are often looking for partnership opportunities as well. From a branding perspective, traditional partnerships are relatively easy to come by; even…

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Bridging the Social Media Generation Gap

Bridging the Social Media Generation Gap

Originally published in the Jan/Feb 2015 issue of MBE Magazine   #Brandiac—to master the entire thought process of a service or product offering and its impact on the earth. —Akia Garnett Brandiacs Change the World When I made the connection between marketing, branding, and sustainability, I knew I had found my career path. It was incredibly rewarding to get it. I had been scratching at the surface for years, because I knew there was more to communication than just a successful…

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Living on Purpose

Living on Purpose

Living On Purpose   The whole concept of living on purpose didn’t become a real one until I hit 40. Some how, every moment of my time became critical. How I spend each day is more important than it used to be, and how I spend it with is even more important.    I read in a recent Wall Street Journal article that kindergarteners in Germany don’t learn alphabet and other skills American children begin learning until 6 years old. Instead, children in Germany are given the opportunity to…

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