I am honored to have authored the “Master Your Brand” column for MBE magazine over the years. There is no greater professional joy for me than to share useful information and tips in the areas of marketing, branding, and communications. My columns are always based on a specific question or a trending topic. This edition’s column is a combination of both. As I outlined the column I was reminded of the mission statements of three companies which have become household names. I believe it is fair to say that each are achieving their mission.
The very nature of WordPress’ mission statement provides a glimpse into how committed their leadership team is at helping brands, including personal ones, launch.
“At WordPress.com, our mission is to democratize publishing one website at a time.”
Facebook’s mission as of 2016 is “to give people the power to share and make the world more open and connected.” Facebook’s “why messaging” goes onto to explain how people use the Website.
Here’s a snippet of Instagram’s why messaging. “We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.”
Are we connected on social? Find me at @AkiaGarnett – I’m all over.