Did you join in on any National Entrepreneurship Week fun? It’s not too late. As America nears the end of this annual celebration, there are a whole 24 hours left to not only join in the celebration, but also to connect with other business owners. Follow the conversation on social using the hashtag, #WININBIZ.
I may be an experienced marketer, but I don’t believe in resting on my laurels. Tonight I spent time at Bar Deco in Washington, DC with a few dozen bloggers as we shared information and learned more ways to grow and monetize blog sites, keep content fresh, and partner with other writers to increase exposure. Congratulations to Black Bloggers United for putting on such an inspiring event. Follow them on social at @bbloggersunited.
Here are few blog tips I took away:
#1 – Maintain consistency. I agreed whole-heatedly with this. So much momentum is lost when we start and stop, and it confuses audiences we grow when we take unexpected breaks.
#2 – Find ways to re-purpose and continuously promote your content. It’s OK to share the same blog entries, especially if you’re highlighting different points made.
#3 – Partner with complementing bloggers. I’m a big fan of partnering and this concept was a buzz word during the event. It’s best to build a true and substantive dialog with potential partners, visit their websites, follow and spend time browsing their social media channels, and most important, arrange for some time to think and talk through the best way to build a mutually beneficial teaming opportunity. Before you even approach that conversation, first think of how your partner will benefit, because that’s the first thing they’ll think about, too.
I kicked off the Entrepreneurship Week celebration a few days ago during an interview of my friend, Danny Vargas, founder and president of VARCom Solutions. Danny’s career has offered him many high-profile opportunities, but his commitment to serve the public is why he stays top of mind for me in terms of the savvy business owner who really gets it.
See and hear Danny share insights on:
-How to balance government and commercial contracts together
-His experience as an 8a government contractor – learn more about this program at www.sba.gov
-Lead times and sales cycles
-How to build a presence through community focused programs, such as business chambers and nonprofit boards of directors
-His role leading a fundraising campaign for a future Smithsonian Institution Latino American museum
And a lot more, including Danny’s wise words on politics, running for public office and what it’s like to campaign in today’s business world
A few ways to close out Entrepreneurship Week:
Attend an in – person networking event. Check out eventbrite in your area to see what events are near you. Many events are free.
Attend an in-person seminar or workshop. No matter where you are, there’s something going on in your area. Here’s a calendar of events for the Small Business Administration. See what’s happening near you!
Reach out to your clients, friends and family who are business owners. Send them a quick note, wishing them success in building their business. I’m sure they’ll enjoy hearing from you, and re-connecting with them offers another opportunity to start a conversation which could lead to new or expanded partnerships.
Are we connected on social? Find me at @AkiaGarnett – I’m all over.