Doing What You Love, and Loving What You Do
When we poke around enough in areas that don’t allow us to tap into our strengths, it doesn’t take long before we begin seeking outlets, and possible ways out altogether.
Some of us can function at a very high capacity across several disciplines, and so entertaining the notion of doing what we love might become a murky concept. But what does that mean, do what we love? Does that mean do what we’re good at? Does it mean do what we’re rewarded for? Or is it some fuzzy phrase people use when talking about pursuing our passion?
I’ve found that doing what we love is all of those things and more. Also, I’ve found that doing what we love means allowing ourselves to gravitate toward that which helps us feel positive about our contribution to it. Doing what we love is greater than particular roles we play. It has to do with how we feel about the time we spend in those roles, and how we feel about the skills that we use.
While the opinions of others matters less when it comes to doing what we love, when we do what we’re good at, the worlds in which we operate notice and consistently reinforce our own awareness.
I absolutely love marketing and branding. I have worked outside of marketing in various capacities, and found great successes there as well, but my true love for marketing pulled me back every time. Not only do I love marketing as a profession, but I’m passionate about it, and I embrace ways to increase my own effectiveness at my craft, including teaching it to others both as I practice and as I lecture.
I recall a time when encouraged to depart from marketing to take on bigger and more exciting things. I chuckled inside because to me, marketing and branding is huge and incredibly exciting. It is through those disciplines that I get to connect the dots between product creation and product delivery. It’s filling in all the blanks to increase the likelihood that something will land in the possession of a consumer, whether that be business to business, or person. I stuck and I stick with marketing, because it keeps giving back to me that great feeling of accomplishment.
How have I evolved? The ways in which I market has certainly evolved over the years, as has my approach to building marketing programs. I identify as a marketing and branding practitioner and seek to operate in that zone whenever I’m supporting others. Not because it’s safe, but because for me, it’s best. It is where I thrive, and it is where I can leverage my knowledge base and skill set I’ve grown over the years.