Originally published in the March/ April 2013 edition of MBE magazine. Visit MBE online.
The finest brand you can build for yourself is one that combines elements from your professional and personal life. In fact, your professional brand is your personal brand more and more these days, and your personal brand is your professional brand. They’re one and the same, and will continue to be as people find greater opportunities to balance life and work.
The days of working 9 to 5 and living a closed-off, private life after – hours are finished. Social media marketing has allowed us all to share more of ourselves than ever before. Most people choose to leave some things unshared—there are still topics that won’t reach the outside world.
I believe, however, that the future world – changers are those who have learned to leverage all life events — from workplace successes to family challenges, and even health issues. Filling in the gray areas with vibrant colors or truths for the world to see is what creates lasting, likable impres- sions, and it is what will keep your brand top-of-mind. Read the full article.