Here’s a snapshot of my recent column, “Master Your Brand” – See the full article here.
Winter 2017 Edition – MBE magazine
Perhaps you are blown away by the amount of personal branding that is taking place on social media. Nowadays, it seems as if everybody has a brand. If you’re trying to figure things out, this Master Your Brand column is just for you. Specifically, this column will address the following scenario:
You have launched a personal brand, but you are not building valuable and engaged communities, and are not seeing the impact and financial reward you hoped to receive.
Two points. I know where you are. And, you are not alone.
As an experienced marketer, here’s how I define personal branding: A personal brand is the attachment of stories, theories, ideologies and philosophies to a person or living creature.
Already branded yourself but don’t see any growth?